<html><head><title>Global Strategic Insights Lead - San Francisco, CA 94105</title></head>
<body><h2>Global Strategic Insights Lead - San Francisco, CA 94105</h2>
Note: By applying to this position your application is automatically submitted to the following locations: <b>San Francisco, CA, USA; New York, NY, USA; Mountain View, CA, USA; Los Angeles, CA, USA</b><p>
Minimum qualifications:</p><ul>
<li>Bachelor's degree in business, marketing, psychology or statistics, or equivalent practical experience</li><li>5 years of professional experience with brand and consumer research</li></ul><br/>
<p>Preferred qualifications:</p><ul>
<li>Advanced degree in business, marketing, psychology, or statistics</li><li>Fluent in quantitative data analysis (e.g., multivariate regression, clustering, etc.)</li><li>Fluent in qualitative consumer analysis (e.g., consumer decision frameworks, laddering techniques, motivation theory, etc.)</li><li>Demonstrated ability to tell high-impact stories through data and insights at a high level</li><li>Excellent project management skills and keen attention to detail</li><li>Excellent verbal and written communication skills</li></ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2><p>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.</p>
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You possess exceptional research skills and can address a wide range of consumer and brand problems. As a Global Strategic Insights Lead, you have a solid insights and research background and are unafraid to charter new ground, invent new ways and deliver creative solutions to some of our biggest challenges. You are innately curious, collaborative, and can think about the big picture, nail execution and be forward thinking.
</p><p>
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.</p></div><div><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul>
<li>Lead large scale cross-functional programs, internally/externally, that unite all research teams, work, insights, tools and data to a united front</li><li>Develop and stand up tools (e.g., internal website, assets management, research repository, etc.) necessary for team success</li><li>Identify business challenges and translate them into hypotheses, research needs, and/or internally led solutions. Bring answers that drive/influence strategic decisions and long-term thinking with key business leaders. Be a great collaborator/thought partner, and be comfortable working independently managing end-to-end process internally/externally with partners, from concept to conclusion</li><li>Draft surveys, construct research tests, workshops, presentations and other mechanisms independently, or with others, to deliver insights into the business</li><li>Deliver your work through a package that is both beautiful and human. Build highly-compelling stories, and make the data accessible to a non-expert audience</li></ul></div>At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.</body>
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